One of the distinguishing features is the striped pattern; at present stripes are white, red, and blue or aqua, though initially there were blue & white stripes. Slogan for the Aquafresh is "3 in 1 protection for your whole family".

Varieties
Aquafresh Triple Protection – Now Aquafresh have introduced this kind of toothpaste in 2005 that, "gives you good breath, strengthens your teeth with the fluoride, and fight with the cavities".

Aquafresh White and Shine – And this toothpaste was first introduced as the product, which not just protect against the cavities, but whitened your teeth as well.

Aquafresh Extreme Clean –Aqua fresh brand is been marketed to kill all bad breath. Aquafresh explains that this Aqua fresh brand works due to "micro active foam" and this is available in cold and mint flavors.

Aquafresh also offers you the sensitive teeth toothpaste, which is marketed to people with the "touchy" teeth.

Aquafresh Bubblemint – And this toothpaste is accessible for kids and it is advertised as having "unique-nozzle action".

Aquafresh Isoactive, "foaming gel" that claims to remove around 25% of bacteria, and was introduced in 2008.

Other products
Aquafresh has started the line of toothbrushes for kids and adults. They also introduced Max Active brand in 2004 that was promoted to fit any size of tooth. There are Dragon Tales

Dragon Tales
Dragon Tales is the US animated children's TV series chronicling an adventure of 2 siblings, Emmy, Max, and neighbor, Enrique , and dragon friends Ord, Cassie, Zak & Wheezie.... toothbrushes for kids.

Aquafresh's Denti Chew, chewing gum that will have substitute for flossing, brushing, and mouth washing to the extent, was one unrecognized teeth whitening product. Citing unnoticability on the market shelves, as well as poor dentist demands, this product was on market for some weeks.

Aquafresh as well launched tooth whitening product, that is called as Aquafresh White Trays, in 2007.

Aquafresh Triple Protection variants - Tartar Control Whitening, Cavity Protection, and Extra Fresh – Every variety is proven clinically to fight with the cavities & strengthen your teeth.

Aquafresh Extreme Clean variants - Empowermint Plus Whitening, Original Plus Whitening, Arctic Cool Plus Whitening and Whitening Mint Experience - Unique micro active foam kills all bad breath germs in your mouth as well as leaves fresh tingling feeling, which will not quit for long.